Unlock your entrepreneurial
potential

Unlock your entrepreneurial potential

discover your inner potential

Becoming a Ulysses with REEF isn’t a job, it’s your path to building and owning your own business. We offer the tools, platform, and support to help you turn hustle into financial freedom.

your business your way

REEF provides the essential tools for you to stand up your own business and thrive as Ulysses. Through our marketplace, you will access a diverse portfolio of real estate, well known brands and the technology and tools to master your craft.

 

Whether you’re a first-time entrepreneur or a seasoned operator, REEF helps you launch fast and grow with purpose.

How It Works

Set up your Vessel

Your Vessel is your business location, your stage. Choose from available sites and select the brands you want to operate.

manage it

Run your business using REEF’s all-in-one tech suite: order management, customer engagement, performance dashboards, and more.

master it

Scale your skills. Expand your brand mix. Push your revenue. The best operators explore new ideas, master the model, and grow beyond expectations.

Gallery

What It Takes to Be a Ulysses

Becoming a Ulysses isn’t for everyone, but if you’re ready to show up and own your results, this is your chance.

Show up

This is not a side hustle. It’s hands-on and all-in. Your commitment drives your outcome.

Be bold

Big dreams require big energy. Ulysses embrace the unknown and tackle hard problems.

Be Curious

You’ll need to learn fast, adapt constantly, and see opportunities others miss.

Show Grit

Expect bumps in the road. The Ulysses who win are the ones who keep going.

BE TRUE

Earn trust, act with integrity, and be a partner in building something bigger than yourself.

REQUIREMENTS

To be considered, you must:

PASSION

Be passionate about improving your neighborhood

COMMITMENT

Be actively involved in daily operations

LEGAL RIGHT

Have or be willing to register a legal business entity in your region

*Meeting the minimum criteria doesn’t guarantee selection. We’re building a community, not just filling slots.

APPLY TO JOIN OUR COMMUNITY

This opportunity is selective because your success depends on you. If you’re ready to hustle, grow, and lead, we want to hear from you.

No, applying to become a Ulysses is completely free! You can start your application process here.

Our selection process is rigorous but if accepted, it is quite simple!

  1. Create a profile on Lighthouse.
  2. Schedule a visit in one of our locations
  3. Upload a short video to introduce yourself. We want to get to know you!
  4. Complete an interview. 

That is it for our application process. Easy right? 

If accepted to become a Ulysses the steps are the following:

  1. Provide your company details, you will need a legal business entity and a bank account. 
  2. Accept our Terms & Conditions. 
  3. Secure your Vessel’s location and select your content. 
  4. Provide a security deposit.

Done! Now your success is up to you!

Our interview is an opportunity for us to get to know you better! We want to hear your thoughts about the Ulysses program—what excites you, what concerns you, and why you’re passionate about joining. Be ready to share your understanding of the program and how you envision your journey as a Ulysses.

We’re thrilled that you want to be part of our ecosystem! While we may not currently be in your desired location, we’re constantly expanding our network. If you’ve applied, we’ll be sure to reach out as soon as we start operating in your area, you are in our waitlist database. 

To operate your own content you will need to be onboarded as a Content Partner on REEF’s marketplace, this process has its own requirements and becoming a Ulysses does not guarantee your content will be onboarded. To onboard your content click here.

Absolutely! You manage all aspects of the business, including operations, sales, marketing, and finance. Remember, REEF provides the tools to enable your business, but you are the entrepreneur responsible for your success!

REEF OS is our operating system that powers all Vessels with digital capabilities. Each vessel comes equipped with a VDS (Vessel Display System), which you’ll use to receive and manage all your orders. REEF assists in setting up all your delivery service platforms, consolidating all orders into one convenient location, the VDS.