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Our Mission

REEF Studio serves as a launch pad for incubating new businesses & adding transformational capabilities to existing offerings​.

1

New Applications

REEF partners with talented entrepreneurs to conceive, launch, and scale new businesses. We are constantly exploring and validating new business concepts to expand our growing ecosystem, including:

  • Creating a new self-sustaining business unit
  • Solving an industry problem
  • Capturing a new customer segment
  • Expanding our ecosystem and core focus areas
2

New Capabilities

REEF has built an expansive ecosystem of applications, and we are continuously looking to improve and scale with transformational solutions, including:

  • Adding complementary features to our offerings
  • Driving customer adoption & retention
  • Strengthening our competitive advantage
Innovate With Us

Join our Open
Innovation Platform

REEF Studio is an open innovation platform helping intra- and entrepreneurs build businesses that positively contribute to the future of neighborhoods.

REEF Studio
Incubation Process

Formulation

Validation

Pilot

Post-Pilot

Operationalization

Idea intake and viability assessment

Business plan development and approval

Productization and Proof of Concept (POC)

POC assessment and review

Launch and ongoing support

Innovate With Us

Launch your Idea
with REEF

REEF Studio supports the development of early-stage ideas and initiatives that complement REEF’s core focuses, solve real-world problems, and invigorate neighborhood life. Through REEF Studio, entrepreneurs can receive mentorship, resources, and expertise as they evolve into stand-alone operations—and beyond.

REEF’s Core Focuses

REEF makes the essential accessible by turning underdeveloped urban real estate—like parking lots—into multi-purpose spaces we call Neighborhood Hubs. REEF Studio focuses on incubating products, services, and initiatives that align with this vision and can rapidly scale with our one-of-a-kind platform.

  • Parking
  • Real Estate
  • Security
  • Food
  • Beverage
  • Retail
  • Healthcare
  • Mobility
  • Energy
  • Sustainability
  • Distribution
  • Logistics
  • Experiential Events
  • Parking
  • Real Estate
  • Security
  • Food
  • Beverage
  • Retail
  • Healthcare
  • Mobility
  • Energy
  • Sustainability
  • Distribution
  • Logistics
  • Experiential Events

The REEF Studio
Advantage

Your idea. 5,000 locations. Unlimited possibilities. Unlike traditional incubators and accelerators, REEF opens the door to a real estate network of over 5,000 properties. Beyond this physical infrastructure, we offer entrepreneurs an invested in-house team of finance, research, development, marketing, merchandising, and design professionals.