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REEF Technology and Partner to Build the Future of Wellness E-Commerce and Last-Block Fulfillment

Wednesday, Dec 02, 2020 - 2 mins has become REEF's newest partner


MIAMI, FL (December 2, 2020) —, a Seattle-based company building the world’s first intelligent wellness concierge, announced today a North American partnership with REEF Technology to allow consumers to acquire health and wellness products on demand using REEF’s extensive real estate portfolio and last block fulfillment network.

“​We are integrating REEF with the bold​ vision of to be the starting point of all health and wellness shopping journeys,” said Levent Hamdemir, Co-founder and Chief Executive Officer of Acting as a personal wellness concierge, the platform makes wellness simple by providing a curated and precise experience tailored to an individual’s needs. We are building a wellness ecosystem that seamlessly harmonizes last-mile fulfillment and telehealth, bringing it to consumers’ fingertips with an intuitive and curated user experience.

Now powered by REEF’s proximity as a service platform and last-mile fulfillment can scale its geographical footprint without the risk, complexity, and costs typically involved in a market expansion strategy, passing the cost savings and efficiency to the consumers.

“Our mission at REEF is to connect the world to your block by taking underused urban spaces, such as parking lots, warehouses and use that real estate to connect neighborhoods to the goods, services, and experiences they need to thrive,” said Claudio Innocente, Head of REEF’s Fulfillment Network.

REEF will be deploying distribution centers for, enabling product availability and delivery as fast as 2-hours in select markets, starting in Miami, with plans to expand nationwide throughout 2021. Learn more about at

About REEF
REEF’s mission is to connect the world to your block. We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States. Together we are leveraging the power of proximity to keep our communities moving forward sustainably and thoughtfully.

About is a WellTech retail and last-mile fulfillment platform for conscious consumers, brands, and partners. As a leader in the fast-emerging WellTech sector, offers telehealth and other intelligent infrastructure solutions to facilitate seamless discovery, acquisition, and fulfillment of wellness-focused products and services.

Closer Customers.

Happier Communities.

Growing Businesses.

REEF is here to help.