MIAMI (November 20, 2020) – Van Leeuwen Ice Cream, known for its scoop shops in New York City and Los Angeles, has partnered with REEF to bring its famed pastel-colored ice cream to Miamians’ doors with just a touch of a button.
The brand, which started out of a yellow scoop truck on the streets of NYC in 2008, has grown into an ice cream icon, operating 23 retail shops with ice cream flavors ranging from traditional crowd-pleasers like chocolate, vanilla bean and mint chip, to its more inventive flavors, such as honeycomb and vegan cookie crumble strawberry jam. The brand is most sought-out for its acclaimed vegan ice creams made with cashew or oat milk.
Van Leeuwen will be operating out of REEF’s network of delivery-only Neighborhood Kitchens to deliver directly through Postmates, UberEats, DoorDash and Grubhub.
Miami fans won’t have to wait in long lines to get their hands-on Van Leeuwen’s serious roster of flavors, which includes Vanilla Bean, Honeycomb, Cookies & Cream, Chocolate Fudge Brownie, and Vegan Cookie Crumble Strawberry Jam. Each pint will retail for $10.
“We are excited to be partnering with the team at Reef to bring Van Leeuwen Ice Cream and Vegan Ice Cream to Miami. Miami has long been on our list, and now our fans and future fans, can have Van Leeuwen delivered right to their doors!” - Laura O’Neill, cofounder
“We are thrilled to bring Van Leeuwen’s famous flavors to its die-hard fans here in Miami and introduce this amazing brand to new customers in neighborhoods throughout the city,” said Alan Phillips, Chief Creative Officer of REEF. “In the age of social distancing, we are working with your favorite brands to recreate memorable food experiences at home – from a simple scoop of ice cream to fresh sushi, REEF brings the world to your block.”
Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. Since 2008, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe and added cashew-milk vegan ice cream and oat-milk vegan ice cream to the lineup. Across the 3 lines, they offer 32 flavors and 4 special flavors every month. They have grown to 22 scoop shops in NYC and LA, grocery stores across the country and are available to order for nationwide shipping from their website. All the while, continuing the ultimate goal of making good ice cream that makes you feel good. BECAUSE A LIFE WITHOUT ANYTHING GOOD IS BAD. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com.
REEF’s mission is to connect the world to your block. We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States. Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way.