Earlier this year, REEF announced the NBRHD Restaurant Development Program, our +$1M commitment to support local restaurants in every neighborhood where we operate. After successfully launching the program in Miami, Chicago and Vancouver B.C., today we’re excited to announce the first class of participants right here in our hometown.
The participants, selected by a panel of local culinary experts, including Miami chefs Michelle Bernstein and Michael Schwartz and Kiko Suarez from Kiko Hospitality Group, will receive:
“We’re incredibly excited to welcome these amazing brands and entrepreneurs to the REEF platform and can't wait to see them grow their business and reach new customers in a sustainable way without upfront capital costs," said Carl Segal, Chief Enterprise Success Officer for REEF. "Businesses like these are the backbone and heart of our neighborhoods, and helping them scale speaks directly to the core of REEF's mission."
The final participants for REEF’s NBRHD Restaurant Development Program in Miami are:
SIMPLYGOOD PIZZA is a pop-up concept dedicated to not only serving great pizza but also to the idea of fostering advocacy and building community. It’s inspired by small businesses across the U.S. who aim to serve others and lift up those in their community. They work with local artisans and purveyors to create a signature crust, tomato sauce, and cheese—and procure their greens from local farmers. They currently offer a $10 Pay It Forward Pie where customers can donate pizzas to local community organizations or individuals in need.
Fooq’s was a celebrated Miami restaurant for over six years until it was forced to closed during the pandemic. They have since shifted to Eleventh Street Pizza, which has received rave reviews from customers and critics alike. FOOQ’S KEBABS will be a revival of the popular Fooq’s brand with a new twist, serving up freshly prepared Mediterranean/Middle Eastern kebab bowls.
The goal of 2 KOREAN GIRLS is to provide a fresh, healthy, fun approach to the beloved dish of Korean Bibimbap and maintain the authenticity of their family’s generation-old recipes.
The founders, Jennifer & Michele Kaminski, are two sisters who grew up in the business and are passionate about sharing just how delicious, fresh, and balanced the Korean diet is—as well as exposing fans to the complex delights of Korean cuisine in a casual experience. Their commitment to sustainability is also expressed in their menu, packaging, and message. It’s perfect for on-the-go schedules, plant-based lifestyles, and gluten & paleo diets.
Pamela Wasabi is a food artist, entrepreneur, and author. She is the founder of Pamela Wasabi Bakery, a wholesale company that has established itself over the past five years among our community, pioneering in artisanal vegan and gluten-free products. Her company has scaled from servicing local coffee shops to fulfilling large-scale productions for hotels, local chains, supermarkets, and schools.