Katsuya Team Launches Delivery-Only Restaurant, Krispy Rice, in Miami

Wednesday, Nov 04, 2020 - 4 mins

Miami locals can now enjoy the brand’s famed spicy tuna crispy rice from home


Miami-based startup REEF Technology and leading lifestyle hospitality company sbe have announced the Miami launch of delivery-only restaurant concept Krispy Rice. From the team behind the famed Katsuya restaurant, Krispy Rice is built around the restaurants beloved signature spicy tuna crispy rice and will be operating out of REEF’s network of delivery-only neighborhood kitchens to deliver directly to your door.

Miamians can get their hands on many new “krispy rice” options at home, from king salmon with yuzu to plant-based truffle avocado to handrolls like spicy hamachi and wasabi in soy paper alongside maki rolls, nigiri and sashimi. Instead of sugar, which is widely used in the making of sushi rice, Krispy Rice uses the alternative monk fruit sugar to season the sushi rice and sauces.

The Krispy Rice menu, conceived by Chief Culinary Officer Martin Heierling and the Katsuya team, has been in development for over five years. The innovative sushi concept is the brainchild of C3, a subsidiary of sbe focused on expanding the company's growing roster of ghost kitchen concepts and delivery offerings, and REEF’s shared vision to chart new territory in the growing delivery-only kitchen industry. Together they are transforming the future of dining giving consumers the ability to order high-quality meals at the touch of a button.

Krispy Rice will be offering various mix-and-match options to build the sushi bento of your dream, all delivered in playful pink packaging made from recyclable materials.

For more information, visit www.krispyricebysbe.com and follow along at @Neighborhoodkitchens and @KrispyRice.


Interviews are available with Alan Philips of Reef Technology


Launched July 2020


Krispy Rice is currently available in Miami for delivery daily through Postmates, UberEats, DoorDash, and GrubHub platforms.

About REEF

REEF’s mission is to connect the world to your block. We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States. Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way.

About C3

C3 is a partnership between sbe; Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations; and Accor, the world- leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. By combining sbe's ability to build and grow successful, award-winning food and beverage concepts, Simon's extensive real estate footprint and Accor's international hotel base of 5,000 properties, C3 is enviably positioned to be the leader and pioneer in the virtual kitchen space and currently operates four virtual brands with over 60 kitchens in New York, Chicago, San Francisco and Los Angeles. To learn more, visit www.c3sbe.com

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development.



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