In a rapidly evolving technological age, restaurants must be light on their feet to accommodate modern constraints and the demands of customers.
One of the most obvious changes for restaurants is the move from physical menus to contactless menus.
WHAT WE’LL COVER:
Contactless menus feature QR codes that customers point and scan with their smartphone’s camera, taking them to an online digital menu where they can browse food and drink options. In restaurants, these contactless menus are normally small table-top postcards. This replaces the need for physical menus – meaning a safer experience for everyone involved.
Some digital menu tools have added features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu at their table, and payment processing.
The benefits of using a contactless digital menu are many.
1. Contactless Menus Are Safer
Traditional menus are often handled and touched by multiple diners in the same party, are reused by multiple groups of diners, and are handled by restaurant staff. With contactless menus, there is no need to hold a menu as it is digital, with diners simply scanning the QR code to access the menu. Restaurant staff can even change out the QR code flyer between parties if necessary. All of this equates to a safe dining experience and lowers the risk of COVID transmission.
2. Easy to Update & Change Menus
With digital QR-code menus, restaurant managers and owners can test out new menu items, change branding, or make minor changes to a menu without having to print, laminate, pickup, and distribute menus like with traditional menus. Restaurant staff simply go edit their menu online and it is automatically updated across the QR codes.
3. Better Menu Design & Diner Experience
Contactless menus usually are built with a menu builder that has existing menu designs with strong user experience, meaning you can make your most popular items stand out and have more customers finding their order faster.
4. Faster Table Turnover
There isn’t a need to sanitize or change menus between table turnover, meaning less work for staff and a more sanitized environment for diners.
5. Reduced Costs
All menus are digital, saving restaurants money on printing and design services.
6. Better Customer Data
Digital menus capture user data on what items are most popular, if menu designs are confusing customers, and more. Digital menus allow restaurant managers to monitor how customers interact with their menu in real-time, providing unmatched data for owners.
7. Integrates with Existing Restaurant Software Systems
Contactless QR-code menu apps integrate with existing restaurant POS systems, online ordering systems, waitlist apps, and more. This means better data and insights for restaurant owners and better user experience for restaurant diners.
Digital menus with QR codes were around before COVID-19, but restaurants had not widely adopted the technology. Since COVID, most restaurants have quickly looked to onboard a new tool to help them create a contactless-menu experience to make their restaurant safe.
Here are seven of the best digital menu builder tools for restaurants to create a contactless QR-code experience in 2020:
Overview: scanour.menu is a contactless menu software and service company that helps restaurants create and manage online QR-code menus. Restaurants sign up for an account and submit their basic info such as address, locations, and menu items in scanour.menu’s menu builder. scanour.menu then prints and ships physical contactless menu cards featuring a QR code that is linked to your online menu – which guests can scan with their smartphone’s camera.
There’s no app – it’s all found through a browser making it a simple experience for customers. It also features waitlisting features for RSVPs and smart ordering features, and is currently working on integrations with all major POS and online ordering systems.
Pricing: $25 to $45/month per location
Overview: Beaconstac is a proximity marketing software suite for restaurant and retail brands of all sizes – from small business to mega-chain. In response to COVID-19, Beaconstac released a new contactless digital QR-code menu builder.
Beaconstac has an easy-to-use drag-and-drop menu builder to create well-design menus in minutes and allows restaurant owners and managers to make updates to those menus anytime. You can even scan in your menu from a PDF or image and it will automatically pull in menu items and descriptions
Beaconstac also has the most customizable design features of any tool on this list. It allows restaurants to have day & night menus, incorporate their logo and branding into the QR code, and more.
Pricing:$60 – $499 per year
Overview: Presto has launched a total contactless experience called Presto Contactless Kit for restaurants reopening from COVID-19. Presto sends restaurant owners table cards featuring QR codes that diners scan to view a digital menu on their smartphone. Customers can place their orders directly in that browser menu which is sent to your restaurants’ POS system.
Presto’s contactless experience also gives customers a virtual waitlist experience, access to their loyalty accounts, and the tools to pay directly on their phones.
Pricing: Free trial is available – $780.00 one-time fee per user
Overview: Orderlina a platform that lets restaurants manage their own delivery and curbside pickup systems themselves, as well as an online ordering platform for restaurants to link to from their website and social accounts. The company also recently released a contactless QR-code menu offering.
Orderlina’s QR digital menus allow customers to scan the QR code, which takes diners directly to the restaurant’s digital menu. It’s the same online menu experiment diners encounter when placing online orders – making it an integrated user experience.
Pricing: Free up to 200 views per month – $19 – $99 per month depending on premier package tiers
Overview: One2 Menu is an online menu builder for restaurants. It also offers a contactless menu building service that promises to create contactless menus for restaurant owners in less than 30 minutes.
The contactless menus use both QR codes and smartphone tap features on table cards that direct diners to a restaurant’s online menu. It’s both safe and easy to use for diners, while also providing owners an easy way to update and change menus, as well as create an easy-to-use online menu for those browsing their website or social media profiles. It also auto-updates a restaurant’s Google My Business account every time a menu is updated, has language translation, and natively integrates into existing websites.
Pricing: $99 – $299 per month
Overview: menumodo provides restaurants with a dashboard to create an online menu and simple QR code that directs diners to that menu. Restaurant owners then print their QR code onto table cards or flyers and place those directly on tables in their restaurant.
menumodo is a relatively simple tool – diners point their smartphone at the QR code which takes them to an online menu where they can select items and then let their server know what they’re ordering. While not currently as robust of a tool as the other products on this list, it does give owners a simple way to create contactless menus quickly. menumodo also promises new features are on the way, so stay tuned.
Pricing:$120 a year, no set-up fee per restaurant. Currently three months free.
Overview: MyMenu provides the tools to create a simple QR-code powered digital menu for restaurants – and at no cost to help the restaurant industry reopen safe and stop the spread of COVID-19.
Its contactless menu offering can also be added into its existing suite of online menu and ordering systems to create a unified experience. Restaurants have the ability to create an online menu that can be integrated into their website, allow diners to place orders from home or in the restaurant, and pay for their order in a smartphone’s web browser or iOS/Android app. These additional features are not included in the free offering.