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Profitable Room Service? It’s here.
It’s no secret: most hotels lose money on their in-room dining service. Round-the-block labor, non-profitable meal periods, and perishable inventory push operating costs sky-high—but the price for failing to meet guest expectations is even higher.
REEF provides hotels with on-demand food and beverage capabilities at no capital, labor, or operational cost. We call it NBRHD Hospitality: a hybrid kitchen and retail model powered by REEF’s NBRHD Kitchens.
Through the NBRHD Hospitality program, your hotel will receive culinary support from a local NBRHD Kitchen. Our staff will prepare and deliver guest orders as if from your own kitchen—each meticulously prepared and white-labelled with your hotel’s desired branding.
What is a NBRHD
NBRHD Kitchens are purpose-built commercial kitchens that fulfill food delivery orders for the local community. They prepare meals for up to four food brands while occupying as little as three
Choose Your Menu
Pick menus from our existing restaurant partners—including food concepts by James Beard Award-winning chefs—or white label your own, chef-prepared menu.
Luxury is never having to leave your sun lounger. REEF’s NBRHD Hospitality solution is fully staffed with ambassadors that can deliver food, convenience, and white-glove service—wherever your guests choose to enjoy it.
How it works
Excite and delight your guests with convenience, variety, and service.
Build your hotel’s custom food and beverage solution today.