Le programme de développement de restaurants NBRHD est un programme de développement de 1,25 million de dollars visant à aider les restaurants locaux à développer leur activité de livraison.
Nous travaillons étroitement avec des restaurateurs pour adapter les menus, former le personnel de cuisine et créer des campagnes marketing.
Un accord de partenariat avec NBRHD Kitchens
Une campagne marketing d’une valeur de 12 500 dollars
Un parrainage assuré par l’équipe de NBRHD Kitchens
L’accès à nos ressources de production et de création
Une subvention financière de 12 500 dollars
Même si cela n’est pas un critère pour cette occasion, nous cherchons à soutenir particulièrement les femmes, les personnes de couleur, les autochtones, les anciens combattants et les membres de la communauté LGBTQ+.
Envoyez votre formulaire de candidature, ainsi qu’une présentation par écrit (500 mots) ou par vidéo (60 secondes). Votre présentation doit répondre à deux questions :
Qu’est-ce qui rend votre concept culinaire unique?
Quel impact votre restaurant a-t-il sur votre communauté?
L’équipe de NBRHD Kitchens examinera votre candidature et pourra vous inviter à une dégustation ou une évaluation avec des membres d’un panel local.
Un minimum de cinq restaurants par ville sera sélectionné pour le programme. Même si votre entreprise n’est pas choisie, il est possible que notre équipe vous contacte pour voir comment vous aider autrement.
Passez à l’étape suivante de votre carrière culinaire. Nous recrutons activement des responsables de cuisine, des chefs de partie et des commis de cuisine dans différentes villes d’Amérique du Nord. Une carrière chez REEF vous offre une rémunération compétitive, la possibilité de bénéficier de primes et bien plus encore.
Nous sommes le seul réseau de cuisines assurant la livraison à gérer chacun des aspects de l’activité de livraison d’un restaurant.
Nous plaçons stratégiquement nos cuisines NBRHD Kitchens dans des régions urbaines denses pour qu’il y ait toujours de la demande pour des repas délicieux.
Le réseau NBRHD Kitchens est rapide et facile à mettre en place, avec tout ce dont une cuisine commerciale peut avoir besoin pour réaliser de succulents repas, directement mis à la disposition des chefs.
En tant que restaurateurs, nous savons à quel point l’uniformité est importante pour la marque d’un restaurant. Nous utilisons uniquement des ingrédients, des recettes, des emballages et des procédures de formation approuvés par nos partenaires.
As a recipient of a NBRHD Restaurant Development Program, you’ll receive a marketing campaign valued at $12,500 and a
full suite of services from our marketing, operations and culinary teams including:
After you submit your application, we’ll select a minimum of five restaurants that will move on an interview. If your restaurant is selected to advance, we will set up a call with you to go over the details of what it will be like for you to partner with us, including details of the NBRHD Kitchens platform.
If you’re not selected at this stage, you may still be contacted by our NBRHD Kitchens team to discuss a partnership outside of this program.
You’ll have access to REEF’s entire marketing team. We’ll work side-by-side with you to make sure the campaign reflects your restaurant’s brand, but we’ll handle the production, strategy and execution of the campaign itself. The marketing campaign will depend on what your specific restaurant needs – from professional food photography to video content for social. We want to make this as easy for you as possible.
Yes. You’ll have approval over the campaign and assets created for your specific restaurant campaign.
The marketing campaign for your restaurant will be different for each restaurant and focused on driving sales to your business through the delivery platforms. Each marketing campaign may combine offers on the delivery platforms, social media, digital display and other tactics.
The $12,500 marketing grant will be focused on driving sales to your restaurant specifically. In addition, there will be a larger marketing campaign focused on the grant itself, of which you may be a part.
Our standard partnership contract is for a one year term.
REEF operates a network of 4,500 locations across the US, Canada and Europe. Within each of these locations, we can create a series of different businesses and services – from kitchens to health centers to urban farms – depending on what our neighborhoods need.
NBRHD Kitchens is REEF’s turnkey solution for the preparation, distribution, and expansion of delivery food concepts. Our revenue share model and fully staffed delivery kitchens help restaurants grow their delivery business without any costs or overhead.
Because we operate on a revenue share model, we make money when our kitchen partners make money. We are always looking for ways to help drive toward long-term profitability for our partners and are focused on helping to establish a model that works for everyone involved – from individuals ordering from our kitchens, to the businesses operating in our kitchens.
Leveraging our over 4,500 parking lots and garages, REEF established a national network of kitchens, which we call NBRHD Kitchens. These spaces enable food entrepreneurs, local restaurants, and national restaurant brands to launch and quickly expand their delivery businesses.
Using this model, NBRHD Kitchens can help lower the barriers and costs associated with opening a restaurant while helping to bring fresh, healthy food to local neighborhoods.
To date, NBRHD Kitchens has dozens of restaurants and food brands operating in over 100 kitchens across 20 cities.
No. Our partnership is meant to be additive to your existing business. We can expand the neighborhoods you deliver to, the cities you’re in or even help you launch new concepts. For each partner, we carve out a geographic area based on your current delivery zone to make sure that we are only providing additional revenue on top of your existing business.
No. You will continue to own your business and brand.
Yes. You retain all rights to all aspects of your brand and business. As a part of NBRHD Kitchens, you will give us the right to promote your brand and to sell your menu products as we help you expand your business through delivery.
No. REEF will handle all distribution, supply and culinary operations.
Your customers will be able to order your food from the delivery platforms that deliver to their neighborhood. We work with all the major delivery services including UberEats, DoorDash, Seamless, and GrubHub.
We are always looking for great culinary talent and we’d love to have the opportunity to hire from your teams. To apply for our NBRHD Kitchens jobs click here.
You can contact Kerry Steib (kerry.steib@reeftechnology.com) with any questions about the program or application.
We know that legal language can be confusing. In partnership with our legal team, we want to make the terms and
conditions as easy to understand. Of course, we still strongly suggest you read the terms and conditions in full.
APPLYING TO THE PROGRAM
We want to make applying to this program as easy as possible, but there are a few things we need to include.
Yes. Please apply and make a note that your current location had closed in the last year.