The NBRHD Restaurant Development Program is a $1.25 million development program to help local restaurants scale their delivery business.
We work hand-in-hand with restauranteurs to adapt menus, train culinary staff, and create marketing campaigns.
A NBRHD Kitchens partnership agreement
A marketing campaign valued at $12,500
Mentorship from the NBRHD Kitchens team
Access to our creative and production resources
A $12,500 financial grant
While not a requirement for this opportunity, we are especially looking to support women, people of color, Indigenous peoples, veterans, and members of the LGBTQ+ community.
Submit your application form, along with a written (500 words) or video (60 seconds) testimonial. Your testimonial should answer two questions:
What makes your food concept unique?
What impact does your restaurant have on your community?
The NBRHD Kitchens team will review your application and may invite you to a tasting or review with local panelists.
At least five restaurants from every city will be selected for the program. Even if your business is not selected, our team may reach out to see how else we can help.
Take the next step in your culinary career. We’re actively hiring for kitchens supervisors, line cooks, and prep cooks in cities across North America. A REEF career provides competitive compensation, bonus potential, and so much more.
We’re the only family of delivery kitchens that manages every aspect of a restaurant’s delivery business.
We strategically place our NBRHD Kitchens in dense urban areas—so there’s always demand for delicious meals.
NBRHD Kitchens are quick and easy to stand up, with everything a commercial kitchen needs to produce great meals—right down to the chefs.
We’re restaurateurs—so we know how important consistency is to a restaurant’s brand. We only use ingredients, recipes, packaging, and training procedures our partners approve of.
As a recipient of a NBRHD Restaurant Development Program, you’ll receive a marketing campaign valued at $12,500 and a
full suite of services from our marketing, operations and culinary teams including:
After you submit your application, we’ll select a minimum of five restaurants that will move on an interview. If your restaurant is selected to advance, we will set up a call with you to go over the details of what it will be like for you to partner with us, including details of the NBRHD Kitchens platform.
If you’re not selected at this stage, you may still be contacted by our NBRHD Kitchens team to discuss a partnership outside of this program.
You’ll have access to REEF’s entire marketing team. We’ll work side-by-side with you to make sure the campaign reflects your restaurant’s brand, but we’ll handle the production, strategy and execution of the campaign itself. The marketing campaign will depend on what your specific restaurant needs – from professional food photography to video content for social. We want to make this as easy for you as possible.
Yes. You’ll have approval over the campaign and assets created for your specific restaurant campaign.
The marketing campaign for your restaurant will be different for each restaurant and focused on driving sales to your business through the delivery platforms. Each marketing campaign may combine offers on the delivery platforms, social media, digital display and other tactics.
The $12,500 marketing grant will be focused on driving sales to your restaurant specifically. In addition, there will be a larger marketing campaign focused on the grant itself, of which you may be a part.
Our standard partnership contract is for a one year term.
REEF operates a network of 4,500 locations across the US, Canada and Europe. Within each of these locations, we can create a series of different businesses and services – from kitchens to health centers to urban farms – depending on what our neighborhoods need.
NBRHD Kitchens is REEF’s turnkey solution for the preparation, distribution, and expansion of delivery food concepts. Our revenue share model and fully staffed delivery kitchens help restaurants grow their delivery business without any costs or overhead.
Because we operate on a revenue share model, we make money when our kitchen partners make money. We are always looking for ways to help drive toward long-term profitability for our partners and are focused on helping to establish a model that works for everyone involved – from individuals ordering from our kitchens, to the businesses operating in our kitchens.
Leveraging our over 4,500 parking lots and garages, REEF established a national network of kitchens, which we call NBRHD Kitchens. These spaces enable food entrepreneurs, local restaurants, and national restaurant brands to launch and quickly expand their delivery businesses.
Using this model, NBRHD Kitchens can help lower the barriers and costs associated with opening a restaurant while helping to bring fresh, healthy food to local neighborhoods.
To date, NBRHD Kitchens has dozens of restaurants and food brands operating in over 100 kitchens across 20 cities.
No. Our partnership is meant to be additive to your existing business. We can expand the neighborhoods you deliver to, the cities you’re in or even help you launch new concepts. For each partner, we carve out a geographic area based on your current delivery zone to make sure that we are only providing additional revenue on top of your existing business.
No. You will continue to own your business and brand.
Yes. You retain all rights to all aspects of your brand and business. As a part of NBRHD Kitchens, you will give us the right to promote your brand and to sell your menu products as we help you expand your business through delivery.
No. REEF will handle all distribution, supply and culinary operations.
Your customers will be able to order your food from the delivery platforms that deliver to their neighborhood. We work with all the major delivery services including UberEats, DoorDash, Seamless, and GrubHub.
We know that legal language can be confusing. In partnership with our legal team, we want to make the terms and
conditions as easy to understand. Of course, we still strongly suggest you read the terms and conditions in full.
APPLYING TO THE PROGRAM
We want to make applying to this program as easy as possible, but there are a few things we need to include.
Yes. Please apply and make a note that your current location had closed in the last year.