Partnership Will Facilitate the Distribution of Unserved Food from Miami HEAT Home Games to Homeless Shelters in the South Florida Area
MIAMI, FL (Jan. 27, 2020) – REEF Technology, the ecosystem that connects the world to your block, today announced a strategic partnership with Miami HEAT that will bring together two of the city’s most iconic companies.
Key to the partnership will be the union of REEF KITCHENS, REEF’s delivery-only kitchens initiative, with AmericanAirlines Arena and Levy Restaurants to participate in the RE-HEAT Program to distribute unserved food from Miami HEAT home games to homeless shelters and food banks throughout the South Florida area. This season, all parties involved aim to beat The HEAT’s 2018-2019 season food donation record, in which almost 6,726 pounds of unserved food (about 164 pounds of food per HEAT home game) were donated to local shelters via the RE-HEAT program.
“We are thrilled to announce our partnership with a renowned organization stationed right in our backyard,” said Alan Cohen, CMO of REEF Technology. “Miami HEAT basketball has maintained a profound influence on our city’s culture and community since its founding, and engaging with the team’s diverse and enthusiastic fan base – regionally and internationally – is extremely important to us. We hope this opportunity allows REEF Technology to further extend our footprint with consumers and new audiences, while delivering for the good of the community.”
“As a world-class company that thrives in technology, environmental sustainability and community service, REEF aligns perfectly with the culture of the Miami HEAT,” said Glen Oskin, Vice President of Corporate Sales. “We couldn’t be happier to establish this partnership and further our joint effort in not only providing a great fan experience on game nights, but making a positive impact as stewards of the South Florida community.”
In addition to plans for distributing unserved food, the partnership brings together two of Miami’s more environmentally conscience organizations. AmericanAirlines Arena, was awarded LEED Certification for Existing Buildings: Operations & Maintenance by the U.S. Green Building Council (USGBC) in April 2009 –the first arena in the country to receive this prestigious designation by the USGBC. REEF’s technology-driven infrastructure provides congestion-reducing buffering zones and environmentally conscious parking, storage and micro-fulfillment solutions, which enable the frictionless movement of goods and services.
Outside of the arena, REEF is the largest parking operator in Miami, and is reimagining the role of parking facilities by creating last-block mobility and logistical hubs that serve the needs of cities, residents and businesses. This partnership marks the first-ever professional sports team sponsorship for REEF Technology, and the company is proud to showcase its renowned technology assets with fellow Miamians by supporting The HEAT’s legacy and world-class facilities.
REEF Technology is the ecosystem that connects the world to your block. By reimagining the role of parking facilities through technology-driven digital and physical platforms, REEF is creating last-block mobility and logistical hubs that serve the needs of cities, residents and businesses. REEF enables property owners to seize the opportunity to transform parking real estate into higher-performing assets through multiple use cases that leverage the proximity of these locations to where high concentrations of people live and work. REEF Kitchens are one such use, providing self-contained, delivery-only kitchens that enable restaurants to instantly expand their business into new markets without capital. REEF Technology is the largest parking network in North America, operating more than 4,800 parking facilities. For more information, visit https://reeftechnology.com/.
The HEAT Group is comprised of the National Basketball Association’s Miami HEAT and the 19,600-seat AmericanAirlines Arena. The HEAT is a three-time NBA Champion having won titles in 2006, 2012 and 2013 and is a celebrated leader in every discipline of the business of basketball. AmericanAirlines Arena, home of the HEAT, is a LEED Gold Recertified, award-winning, state-of-the-art facility, which hosts over 150 events per year. AmericanAirlines Arena has maintained its position as the #1 Arena in Florida for the fourth consecutive year, has claimed the #11 spot in the United States, and has placed #22 in the world according to Pollstar’s 2018 year-end rankings of the world’s top arenas. The Arena is located on the waterfront in the thriving arts and entertainment district in downtown Miami. For more information, please visit HEAT.com and AAArena.com.