Mubadala Capital-backed REEF appoints Ramez Shehadi to lead its international growth

Shehadi was previously Managing Director for Middle East and North Africa at Metaverse
Abu Dhabi, UAE - December 14, 2021

Mubadala Capital-backed REEF, the Miami-based technology company that transforms urban spaces into community hubs that bring goods, services and experiences to local neighborhoods, has announced the appointment of Ramez Shehadi as its President of International and Chief Growth Officer.

“As we continue to expand globally and increase our presence throughout the Middle East and North Africa region, we look to build our team with like-minded individuals who understand the power of proximity and the challenges that come with rapid expansion,” said Ari Ojalvo, Chief Executive Officer and Co-Founder at REEF. “Ramez has a wealth of experience with scaling technological platforms in international markets and we are certain that he will drive our company growth in the right direction.”

Shehadi, who will assume his role at REEF in December 2021, is a transformational leader and a technology strategist. Throughout his career, he has scaled and led regional and global businesses across various industries, while also advising public and private sector institutions on leveraging digital strategies and technology to drive socio-economic development, sectoral digitization and next generation smart services and infrastructure.

“REEF plays a critical role in creating more sustainable and neighborhood-friendly communities around the world,” said Ramez Shehadi, recently appointed President of International and Chief Growth Officer at REEF. “The company is uniquely positioned to capitalize on the growing demand for ‘proximity as a service’ in densely populated urban areas by prioritizing convenience and speed while cultivating a community of customers. I am excited to join REEF to lead the global expansion and continue driving the company’s purpose of connecting the world to your block.”

Shehadi was previously Facebook’s Managing Director for MENA, where he led the operational and commercial growth of the social media company’s expanding portfolio of apps, services and platforms across the region, including Facebook, WhatsApp, Messenger, Workplace, and Instagram, among others. In this role, he spearheaded Facebook’s regional drive to magnify a mobile-first philosophy, while ensuring that the 250 million users of the platforms are able to build meaningful social and commercial communities.

Additionally, Shehadi serves on the Board of Directors of a number of organizations including Aramex, and is a member of the Board of Trustees of the Beirut Museum of Art. He is also a Fellow of the Aspen Institute’s Middle East Leadership Initiative and the Aspen Global Leadership Network, and is a Founding Member of The Middle East Diversity & Inclusion Council.

Adib Mattar, Head of Private Equity at Mubadala Capital, added:  “With REEF’s continued success in North America, its business model has now been validated across multiple cities and now with international brands. The logical next step is to capitalize on its global applicability and scale in a region where Mubadala’s network can help open doors and facilitate growth across the MENA region. Ramez’s experience in scaling businesses driven by technology is perfectly suited to drive this next phase of REEF’s international growth, starting with leveraging the world class urban infrastructure in the United Arab Emirates.”

Founded in 2019, REEF has an ecosystem of 5,000 locations and a team of over 18,000 team members. The company established its presence in the Middle East in August 2021 and recently announced the acquisition of Dubai-based iKcon Innovative Kitchen Concepts. To date, the company has partnered with a number of international brands to bring its cloud kitchens concept to local neighborhoods, including Mr. Beast Burger in Dubai.




ABOUT REEF, The Neighborhood Company

REEF transforms urban spaces into community hubs that create jobs and bring new goods, services and experiences to the neighborhood. With an ecosystem of 5,000 locations and a team that’s over 18,000 strong, REEF is the largest operator of parking real estate and delivery restaurants in North America. By connecting the world to your block, we’re making the place you live, the place you love to be.  


ABOUT Mubadala Capital

Mubadala Capital is the asset management subsidiary of Mubadala Investment Company, a leading global sovereign investor headquartered in Abu Dhabi. In addition to managing its own balance sheet investments, Mubadala Capital manages c. $9 billion in third-party capital vehicles on behalf of institutional investors in four of its businesses, including three private equity funds, two early stage venture funds, a public fund and a fund in Brazil focused on special situations.

For media inquiries, please contact: Salam Kitmitto sakitmitto@mubadala.ae +971 50 276 9286


IN THE NEWS

STAY IN THE LOOP. GET NBRHD RESTAURANT
DEVELOPMENT PROGRAM UPDATES.

For media inquiries, contact
press@reeftechnology.com